A company looking for a video production agency is more often than not faced with a daunting task. The number of video agencies is significantly big, all with varying prices, from cheap to extremely expensive.
All agencies promise to deliver high quality, professionally done work, but the question that you as a company must really ask yourself is; “how do I know that the agency I decide on will provide the kind of service I really need?”
Here are some of the things you as a company should consider before hiring a video agency
Does the video agency have the capability to achieve the company’s objectives?
This is always the number one determinant factor in the hiring process. As a company, you should first ensure that the video agency fully understands the goals and objectives of your company, and your video.
Generally, your company should provide an outline when approaching a video agency for any contract. This outline should display your goals and objectives and an outline of the key message for your intended audience.
Video agencies out here have dazzling demo reels that do not necessarily fit in with a specific company’s goals. You as a company need to first identify if the video agency you intend to hire can be flexible enough to meet your objectives.
What is their process?
It’s important to consider how a video production agency you are considering works. How is their working style? Is it straight forward or are you going to face the problems of revising the work more than ten times on every stage? How well organized is the agency in terms of their work force and quality? Does the agency have full time employees or contractors? Having employees makes their operation flawless since they work together on a daily basis, and they will be fully involved, and hands on in the production. Having an agency that is confused and clumsy on set can be a terrible decision.
If you disagree on this part, chances are that you will during the production process. You might be more frustrated.
Can the agency recommend on the best length for the video?
As a brand, you know that the attention span of your average audience is extremely short. A good video agency should recommend a shorter video that would leave your audience wanting more. A video agency that advises you to effectively simplify your message to fit in a shorter frame is the best choice you as a company would make.
After considering your options using these questions, you might also want to include the pricing and the experience of the video agency. I mean, the agency requires a relatively professional portfolio and great reviews as well.