Inbound is a fundamental shift in the way we do business. It is a philosophy based on helping people. The inbound approach to doing business is more human and customer-centered.
Inbound is a philosophy that if you truly embrace it, it will transform your business. Experiences that feel personalized, relevant and helpful will be created.
As a small business, Inbound would be a great strategy to develop and grow with. Inbound involves attracting your target audience, converting them into customers, and finally closing a deal in a delightful manner.
Today, a lot of companies desire to see positive growth for their companies in all areas; sales, customer relations as well as employer/employee relations.
With the rapid increase and growth of social media platforms for instance, customers are at liberty in expressing their experiences. They are also certain that you as a company will read their comments or feedback. Therefore, it has become essential now, for companies to ensure that they represent their brand well on all social media platforms.
To create and maintain a good image on social media impacts your company’s sales in one way or another. For instance, if a customer has a good experience while purchasing a product or service from you, they will definitely recommend you to their friends and family.
As a company it’s important to bare in mind that people are more likely to buy from the company recommended by family or friends as opposed to one they see on ads
The proven potential and power of social media has led to a detailed creation of a strategy that, if used very well, it can lead to a great success of any type of small business or organization that you have.
When it comes to growing and strengthening relationships, not only with the customer but as a company, the fundamentals of an inbound business can be very effective. One that is very important is your company culture. A culture of a company is the environment that defines and informs how employees act on behalf of customers and how the company hires, retains, and grows its people.
In a nutshell, inbound is about empowering your buyers. You need to align with the way buyers think, research and purchase.